RICH BITCH Protect + Prime Serum - Hydrating Makeup Primer

Meet the ultimate multi-benefit serum primer that protects, hydrates, and blurs for all-day makeup wear. RICH BITCH Protect + Prime Serum is a high-performance hybrid with a unique cream-to-oil texture that forms a breathable, protective moisture barrier. Formulated with Prickly Pear Oil and Japanese Camellia Oil, it creates a smooth canvas that helps foundation stay in place for 8+ hours. Why Retailers Love It: Clinically Proven Results: 100% of subjects felt immediately smoother skin, while 87% noted blurred pores and imperfections. High-Performance Ingredients: Features Meadowfoam Seed Oil for balance and Yam Root to strengthen the skin barrier. Versatile Application: Apply in the morning to prime and protect, or at night to lock in deep hydration. Vegan. Cruelty-Free. No Parabens.